If you are new to the world of SEO, or if you have SEO isn’t in your primary focus then for sure you must not be using some sure shit SEO tactics that can change the scenario and yield fruitful results for you. For sure you might disagree with me, but this doesn’t mean I’m wrong. It is important to understand that SEO is much more than a tool to improve your website’s ranking. It will not be wrong to say that SEO is a science as well as an art, and like any other thing, you will need to do research and practice to master SEO techniques and tactics. There are few must do SEO Tips for Beginners that you should know about.
For getting better results and for leaving your competitors behind and to improve your ranking in the way you will need to be creative. For getting the required results, you will have to use a variety of tools and techniques. It is a common tendency among people that they tend to stick to the information that they already have and the strategies that they know about. In the long run, it can be dangerous for you and your website because of the rapidly evolving SEO world and the regular changes that are made in the ranking algorithms used by popular search engines.
There are certain important things that most of the people ignore unknowingly that can enhance their SEO efficiency. Some of the important things that you must keep in your mind and employ as SEO strategy includes:
5 Must Do SEO Tips for beginners
As the term itself explains, it means organising keywords into clusters for fulfilling a number of purposes such as optimizing landing pages, to inform your website’s information architecture, and a number of other important aspects.
Though it sounds simple, it isn’t. Organising the search keywords to form a valuable group isn’t as easy as most of the people think it to be. Even SEO experts fail in coming up with the best option. I have found that clustering the keywords based upon whether queries raised by users results in showing the similar URLs on the first page of Google search engine’s search result or not.
In case if you have a number of landing pages to work with then managing your SEO projects can be a tough thing. The best way to cope up with the always changing keyword landscape is to use the right tool and solid strategies.
Advantages of Keyword Grouping
- Keyword grouping strategy not only helps in improving your PPC and SEO workflow but in addition to that it also gives you a better understanding of the results that each type of keyword is offering you in the long run.
- Keyword grouping also assists in copywriting, organising website’s architecture, and on-page SEO Optimization.
- You can easily identify and prioritise the landing page creation based on the promising keyword groups.
Most of the website owners prefer using Excel or Adwords Editor for keyword grouping. No matter what most of the people says, working with such huge volume of data manually is prone to mistakes. You can maintain efficiency and quality by employing the use of special tools such as Wordstream Keyword Grouper or SE Ranking Keywords Grouper. Remember that no tool can always yield the perfect result; therefore, keeping an eye on the generated results is important.
2.Page Change Monitoring
Another must do SEO Tips for Beginners. Monitoring Page Changes will surely be a new must do SEO Tips for Beginners in this field, but it is of utmost importance for SEO. With the help of page change monitoring tools, you can easily know about the changes made on the pages on which you are working or optimizing. If you have a small business or you are handling only a single or few pages, then this tip won’t yield you much result. However, this very idea can work great for the people who work with large marketing agencies and teams. They can easily know if someone from their team, any webmaster, clients, or marketing experts made any changes on their pages or not.
By knowing about the changes, you will be in a position to analyse whether the changes made by the webmaster or client can negatively impact the ranking of the website or not. If it can have a negative impact on the website’s ranking, then you will be in a position to make the necessary adjustment to control the situation. Know this fact that even minor changes can have a great impact on any website’s ranking; therefore it is of great importance to have knowledge about all the adjustments made before the same pages get indexed by search engines.
There are a variety of apps and tools that you can use for keeping an eye on the pages that you are optimizing. Some of the popular tools that you can use include ChangeDetection.com and VisualPing.
This also allows you to set a scan frequency. You can also analyse the changes occurring between each scan. In the case of any hacking attempt, the app or tool will notify you of bad links and malicious code.
3.Competitor SEO Research
Another must do SEO Tips for Beginners. In this highly completive market keeping track of your competitors can help you come with a better and improved strategy for coping up with the veer changing landscape of the market. It is also critical for SEO campaigns; therefore, keeping track of your competitor’s marketing strategy is a vital key to success.
Some apps and tools can help you in maintaining a track on your competitor’s activity and can also give insight regarding their keywords for organic search. Some of the best apps in this section are SEMrush, Ahrefs, Spyfu, and BuzzSumo.
It is one of the most overlooked tactics. Monitoring the changes that competitors make on their websites can allow you to know about the ways in which they are generating quality traffic on their website and in addition to that you will get opportunities to come up with outsmarting strategies to control the situation.
4.Variations of Long Tail Keyword
Another must do SEO Tips for Beginners. If you want to gain high ranking in Google searches than giving importance to long tail keywords is of utmost importance. Most of the people avoid using long tail keywords because of the reason that it generates very less traffic in the initial phase. However, in the long run, based on the number people using those terms for carrying out search, you will get a satisfactory result. The reason for saying that that it will yield a better result, in the long run, is that the searchers that I mentioned in the above line will belong to your target audience and will get linked to you and your site.
Using long tail keywords isn’t a challenge, however, finding the right and impeccable long term keywords is a daunting task. However, there are a number of tools that can help you by giving you suggestions for long tail keywords. Some of the most popular tools include WordStream’s free keyword tool and Google’s Keyword Planner.
5.Keeping a close eye on Mobile Ranking
Another must do SEO Tips for Beginners. One cannot ignore the ever-increasing impact of smartphones or mobiles in the daily life of people all around the globe. Nowadays most of the people in their leisure time prefer using their smartphones for carrying out searches on popular search engines. You should know that Google uses a different algorithm for generating mobile-friendly search results. It is of great importance to keep an eye on your website’s mobile ranking and also on the changes that occur.
The best way to check your mobile ranking is by using Google Search Console. By comparing your mobile and desktop ranking, you will be able to find out the reasons behind your falling out in mobile ranking.
6.Local Keyword Ranking
Another must do SEO Tips for Beginners. Using local keywords (Local SEO) are getting more and more important if one has land based stores or offices. People while being out of their houses, prefer doing searches online to find the store where they can find the products that they require in the nearest locality. By adding local keywords, you will be able to increase the number of people visiting your land-based establishment. The best way to use these keywords in the content smartly is to keep the content as informative as you can for getting better ranking and for generating good traffic.
SEO is a vast and dynamic marketing field where changes are made on a daily basis to cope up with the ever changing algorithm of search engines. This is the very reason because of which this very field is exciting as well as challenging. The best thing about SEO is that of you keep a track on the changes made in this field and employ your unique and outsmarting techniques then you can use this tool for gaining a lot then you can even imagine. In case if you ever feel that SEO isn’t a thing that you can handle then using the help of professionals can yield great results for you.